About Us

Vision, Mission & Values


To be the premier food company in terms of taste, value, employee talent and consistent & sustainable growth.


Our approach is to make world sweeter, with products of the highest quality & utmost hygiene and follow the market trends to deliver matchless delight to all the stakeholders using product innovation, creativity and distinctive professionals.

Principles & Values

Our code of business principles describes the operational standards that everyone at JRJ follows, at every level of organizational management. It also reflects in our approach towards governance and corporate social responsibility.

We conduct our operations with honesty, integrity, accountability and highest of ethics committing our resources and capabilities to serve the best interest of employees and society. Similarly, we respect the legitimate, financial and other interests of our stakeholders.

Our business ethics and integrity have earned us the trust and respect of our stakeholders. This is an asset as valuable as our people and brand. Maintaining this respect and trust requires self-driven abidance of all the core values that have empowered us to achieve this feat.


What we will do, we will do well.

We are obliged to providing good products and services which consistently offer value in terms of price and quality, and which are safe for their intended use.

We commit that our products and services will be accurately and properly labeled, advertised and communicated.


We will accept ownership for our actions and decisions.

We strive to be a trusted corporate citizen and, as an integral part of society, to fulfill our responsibilities and obligations towards the society in which we operate.


We will be truthful and fair in all actions.

We have enriched a culture driven by ethical practices and we truthfully abide the lawful obligations imposed by the constitution. We are strictly in opposed to indulgence in any malpractices, nor do we encourage any such activity.

All our financial statements, accounting reports and supporting documents clearly state and reflect the nature of underlying transactions and bring transparency to our business transactions.


We will be committed from heart and mind.

We engage ourselves and lead others in optimizing resources such as to increase the likelihood of significant positive outcomes for all. Personal and professional enrichment

We will acknowledge and encourage individual development and personal wellbeing.

We believe in nurturing a working culture driven by the values of mutual trust and respect which not only enhances performance but also enriches bonding. We will recruit and promote employees solely on the basis of qualifications without any bias. We will not employ, under any circumstances, child labour.

We will work closely with each employee to enhance their skills and capabilities. We are of the opinion that achievement of organizational goals and individual goals go hand in hand. Thus we promise to remain concerned about sharpening our employees’ professional prowess and playing a role of mentor encouraging them to accomplish their personal objectives.

Company Profile

JRJ Foods Private Limited is a confectionary giant, a company formed under The Companies Act 1956, headquartered in Gandhinagar district of Gujarat. We manufacture confectionery products like candies, toffees and toffee bars under the brand name of MICHI’S which has become synonymous with the company’s identity. We have two operating units:

Unit 1 This unit is working as a Contract Manufacturing Unit (CMU) of PARLE Products Pvt. Ltd. which is one of India’s largest manufacturers of biscuits and confectionery and owns internationally renowned PARLE-G brand.

Unit 2 This unit is engaged in manufacturing and marketing of MICHI’S brand products.

We began our operations in the year 2005 and capitalizing on our years of hands-of experience of operating in the industry, we have grown increasingly to please our customers with high quality, great taste and delicious products.

After in-depth market research and getting detailed insight about consumers’ preferences, we have successfully developed more than 15 flavors, each of which serves to please a distinct choice of taste regardless of age.

Driven to deliver high quality consistently, MICHI’S has become one of the leading brands in confectionery segment today.

At present, JRJ boasts of a distribution channel spread through western parts of India in the states of Gujarat, Rajasthan, Madhya Pradesh, and Chhattisgarh. We have also developed a potential customer base for our products in international market and export our products to SAARC countries and African Region. Riding on the wave of increasing demand, popularity graph of MICHI’S is continuously soaring high.


Management Committee

Handling of day-to-day management affairs of the Company is vested with the management committee which supervises overall operations and exercises controlling authority.


Jagdish Thakkar – Chairman & Managing Director

Born just after two years of independence, in 1949, Jagdish Thakkar was raised in rural area. After receiving higher education, he set out to forge his own path of success. In 1965 he kick-started his journey by joining Smith Food Products, a reputed confectionery manufacturing unit based at Mumbai as a sales executive. After edging his craft in 1977 he became associated with Simco Food Products a leading player dealing in food & beverages headquartered in Ahmedabad – as a partner. He retired from Simco Food Products in 2004 to become a full-time entrepreneur.

Under his guidance MICHI’S prospered to touch the skies and fueled by his consistent efforts has become a confectionery giant.

Apart from being an ambitious entrepreneur, he has involved himself in a variety of other activities. He is a lifetime member of Ahmedabad Management Association and has conducted many seminars and workshops addressing the issues related to marketing and distribution. He has also done in-depth research and case studies on distribution management of a variety of FMCG products. He has also been awarded for his invaluable contribution in the field of marketing of confectionery / FMCG products. He has also encouraged and led many corporate social responsibility initiatives.

In a vibrant career spanning over four decades he has challenged many conservative practices with innovative ideas. Bursting with energy, he is still as much passionate about enhancing his sales, marketing and distribution skills as day one. Impelled by such passion, he has been researching relentlessly in the form of conceptual articles, case studies, surveys, and large sample empirical analyses, focusing on improving the effectiveness of sales and distribution services.

Ritesh Thakkar – Joint Managing Director

Born in the year 1975, Ritesh Thakkar obtained his Post Graduate Degree in Sales & Marketing in 1990 from the Gujarat University, Ahmedabad. After excelling his academic know-how, he took a plunge to join his father, visionary industrialist Jagdish Thakkar, in the business in the year 2005 as a Joint Managing Director. His rich experience spans all areas of operations such as Manufacturing, R&D, Accounts & finance, Human resource, Sales support and Sales & marketing. Empowered by sound academic qualifications & practical experience, he contributes remarkably in the management and administration of the company.

Known to possess a pro-active and aggressive approach, Ritesh Thakkar’s gutsy nature and conviction have led to JRJ’s success in the Indian and exports markets. His drive to excel is deeply rooted in his commitment to stakeholders. As a Joint Managing Director of JRJ, he has taken calculated risks on time and money and has every time borne generous reward for the company. Thus he has succeeded in taking MICHI’S to the next level leveraging his knowledge of in-trend business practices.

Legal Establishment

Awards & Recognition: