Loquient_PartnersWhile MICHI’S has always succeeded in tugging at the heartstrings of young and old, we have also worked on some impressive ventures with big names of the industry. In one such venture in 2006, recognizing the underlying talent and ability, M/S PARLE Products Pvt. Ltd. – Mumbai offered JRJ Foods Pvt. Ltd. a challenging opportunity of manufacturing a range of PARLE Products including Kismi, Orange bite, Poppins, Melody, Rola Cola etc. under CMU arrangement for sale in domestic and export markets.

PARLE Products is India’s one of the largest manufacturers of biscuits and confectionery having more than 80 years of experience.

As expected, always up for any challenge, Ritesh Thakkar gave green signal to this project. Manufacturing activity commenced in March 2006 after installation of required machineries. In a short span of 3 months MICHI’S won the heart of PPPL – Mumbai and got rewarded with the honour of Excellent Quality Award for maintaining very good quality standards.

We are always up for working on more projects like this. We invite alliance in following areas from ambitious players.


We can manufacture any of our products according to your customized requirements at very competitive rates for distribution in your home market.

Research & Development:

If you are planning to come up with a new product, we are here for you. We can develop a product based on your professional inputs or we can also develop customized products according to your requirements..

We can take your core competency a notch above by introducing fruitful changes in packaging, product design, raw material, manufacturing & marketing specifications etc.

We can also provide necessary resources and capabilities to research for developing new products and concepts.


We can shake hands and benefit from each other’s network chain by leveraging them for marketing and promotion of products across boundaries.

We can also import related products and market them across India using the existing JRJ distribution chain.


Whether you need assistance on technical, manufacturing or marketing aspects, our team of experts can provide you with valuable guidance for progressing in the right direction.